There’s no reason to be nervous when giving a business proposal, not if you come prepared to use every trick up your sleeve to win over potential investors. Proposal binders are like the ace in the hole– they may not guarantee victory but they can definitely put the odds in your favor. Consider the many different ways that custom printed binders improve your chances of securing financing for your next big project.
Show Off Your Brand and Product
The custom design of your binder can help show off your brand and product in a positive light, giving your investors an idea of what they can expect from you. A sharp-looking company logo helps investors to become familiar with your brand and what it stands for, while full-color images give investors their first look at your product. Reinforce your brand and product identity by including additional visual elements throughout your proposal whenever appropriate.
Professional Looks Breed Professional Results
You are only doing a disservice to your fantastic business plan if you present it in a boring, unattractive way. Using a binder makes you look professional and confident-two qualities that are crucial when presenting a business proposal. First impressions go a long way towards sealing the deal and proposal binders help to make your first impression a strong one.
Present Information Clearly and Concisely
The most important reason to use proposal binders is the organizational power they provide. Using custom binder dividers with index tabs can break up your proposal into different sections, making it easier for investors to browse for information. Organizing your proposal like this also makes it easier for you to stay on track and hit every point that you want to make. You’ll feel more confident and speak more clearly when all of your goals are spelled out in front of you.
Easier to Follow than a Slideshow
Visuals are important for making any presentation easier for your audience to understand. Proposal binders put these visuals front and center where your audience can see them more clearly. Since every one gets a binder, everyone can get the full impact of your proposal, making it easier for you to make your statement and land the investment.
Include More Information
Although conciseness is the key to a successful business proposal, you also want to be able to include anything that might win over your investors. Binders with a cd pocket give you the option to go above and beyond by including things like product samples, blueprints, concept renderings and media presentations.
Make Follow-Up Easier
Your proposal binders give investors something to consider long after your presentation has concluded. When it comes time to make a decision, they’re going to remember every bit of important information from your presentation because it’s all neatly outlined in the binder. Add a business card slot so that they can easily reach you when they’ve reached a decision. Last impressions are just as important as the first and binders provide the longest-lasting impression you can hope for.
Your proposal binders can only be successful if they are filled with the right information and have an appropriate design. It’s worth having an extra set of eyes to look at both your binder design and your business proposal to make sure both are working towards your goal of securing financing.
This post is a part of our Binders 101 product guide.