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About Design
MidCap Financial is a commercial finance firm that focuses on providing debt solutions to middle-market healthcare companies. The company’s logo resembles a stylized medical cross, however it has been recolored blue and green. These are more appropriate colors for the finance industry as they reflect wealth and stability.
The photo montage on the cover helps to reinforce the brand’s identity through images that relate to both finance and health care. The picture on the far right of the presentation folder puts the company’s logo front and center, instilling a sense of confidence in the brand.
© Design Copyright: Attribution, Non-Commercial and No DerivativesStatistics
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Print Specifications
Size Closed: 9" x 12"
Size Open: 18" x 12"
Print Method (Side 1): Four Color Process
Print Method (Side 2): Blank
Stock: 12pt C1S Semi-Gloss
Coatings: None
Slits: H1 Right Pocket
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