About Design
Cocoon produces clothing for famous fashion brands around the world. They wanted to be better known in the fashion industry and needed a pocket folder to showcase their work; it had to be elegant yet unusual, as well as powerful, catchy and informative.
I designed a custom die-cut and a vector graphic in the shape of a needle. Then, I played with typography so that the words create the image of a thread passing through the needle.
The metallic grey reflects the glamour of the fashion world and gives this design style and sophistication. A Pantone green makes it striking to the eye, while the orange stitching details are reminiscent of sewing and cloth making.
The presentation folder was very much appreciated within the fashion industry and brought significantly more business to the company that purchased it.
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Print Specifications
Print Method (Side 1): 4 PMS Colors
Print Method (Side 2): 1 PMS Color
Coatings: Matte Aqueous
Slits: Custom Business Card Slit
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21 Tips for Working With Your Folder Printer
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