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Printing & Print Design (Topic) - Blog Posts

9 Stylish Folder & Brochure Folds for Print Designers

August 8, 2013 By 2 Comments
9 Stylish Folder & Brochure Folds for Print Designers

The reason paper makes for such a versatile medium is its ability to transform into something entirely different. As a child, you probably created airplanes, miniature footballs, or fortune tellers through paper folding techniques. Likewise, with a wide variety of folder and brochure folds, a single sheet of paper stock can become a cool tri-panel folder, a fancy multi-page brochure or practically any other form of print marketing. When creating marketing media, there are many different types … [Read more...]

RGB vs CMYK vs PMS: Deciphering Design’s Confusing Color Jargon

July 19, 2013 By 13 Comments
RGB vs CMYK vs PMS: Deciphering Design’s Confusing Color Jargon

Every industry has its own unique lingo that can sound like complete gibberish to the uninitiated. The print design industry is no exception to the rule. You may have heard the terms RGB vs CMYK vs PMS in relation to color when designing for print, but you may not know what each acronym stands for—or, more importantly, why you should care. However, if you want your final design to look the way you intend, it's imperative that you educate yourself on each of these color profiles and the … [Read more...]

17 Essential Tips for Printing Fonts

June 25, 2013 By 2 Comments
17 Essential Tips for Printing Fonts

Since visual elements are such a large part of print design, many designers make the mistake of focusing their attention on shape, line and color while neglecting the typography used in the design. However, text is one of the most crucial aspects of any print marketing collateral, as it provides the most information to the audience. Without taking special consideration when printing fonts, you can end up with a final product that looks unrefined and is difficult to read. Keep these tips in mind … [Read more...]

99 Best Free Fonts for Print Design

June 7, 2013 By 5 Comments

When designing print media collateral, a good font can grab the eye and captivate the audience—but the best fonts for print ads often require you to pay a licensing fee for use in commercial marketing. This can increase the cost of your print campaign and leave less money in the budget for special options like coatings, die cuts and embossed elements. Fortunately, there are a bevy of free fonts for print design that are beautifully designed and don’t cost a dime to use commercially. Keep in … [Read more...]

20+ Die Cut Design Ideas for Print (With Examples)

February 22, 2013 By 3 Comments

It's easy to find inspiration in a unique color, font or logo when creating print marketing collateral–but the shape of your media is one aspect of design and branding that is often overlooked when brainstorming for ideas. Need some examples? Consider the green soda bottle in the image to the right. Any idea what brand it is? You could certainly tell if it were labeled, but there's nothing about the shape itself that tells us anything about the brand. Meanwhile, the Coca-Cola bottle is … [Read more...]

21 Tips for Working With Your Folder Printer

December 6, 2012 By 1 Comment

For first-time buyers, the process of ordering custom presentation folders can be a bit confusing. Choosing the wrong option or neglecting a crucial design element can increase production time and cost for your folders and leave you with an inferior product. Your folder printer should be able to walk you through any aspect you're unfamiliar with, but your best bet for the perfect product is to know how to best work with your printer beforehand. Using a Template Make sure you understand … [Read more...]

What to Look for in a Folder Printer

November 21, 2012 By Leave a Comment
What to Look for in a Folder Printer

When you hire a babysitter for the first time, you never choose them at random. You evaluate them on specific criteria: experience, personality, recommendations from others, and so on. It's important to take these things into account because you're trusting another person with something precious: the well-being of a child. On some level, choosing a printer for your business's presentation folders is based on a similar principle. Your company's image and reputation are of vital importance, and … [Read more...]

Tips for Designing and Printing 4-Color Process Folders

October 31, 2012 By Leave a Comment
Tips for Designing and Printing 4-Color Process Folders

From the name alone you might think that custom, 4-color process folders mean you're limited to only using four colors in your design. In truth, it allows you to use more colors in your folder design than any other available imprint method. 4-color process printing reproduces the colors in your design by mixing different quantities of cyan, magenta, yellow and black (CMYK) ink. The ink is mixed during the printing process itself, much like a color printer from your home or office. This … [Read more...]

Infographic: Choosing Between Printing Methods

October 24, 2012 By 2 Comments
Infographic: Choosing Between Printing Methods

The printing method you choose has a major effect on the quality of your marketing materials, especially when you consider the other elements it needs to work in tandem with: design, stock, coatings and other factors. If your print technique is incompatible with any of these elements, it can make your finished product less attractive or even downright illegible. For that reason, it's vital to select the right method for your particular project. Embed this on your site <img title="How to … [Read more...]

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