When we see something for the first time we often focus on the whole picture instead of inspecting the details. Full color pocket folders make it possible for the whole picture to be vibrant and engaging to the eye so that recipients will want to find out what's inside. Printing in full color has a number of advantages that will make your folder the best possible presentation tool for your needs. … [Read more...]

You would never want somebody to consider your presentation dull—so why risk using a dull material in your presentation folder? Glossy folder printing produces a shiny surface that catches the eye and feels smooth to the touch. A gloss presentation folder invokes the high-quality aesthetic of a photograph, magazine or catalog and provides a textural finish with a number of advantages over matte or satin finishes. Here are just a few reasons why you might want to consider printing glossy when … [Read more...]

Like any bi-partisan issue, the debate between letter size vs legal size presentation folders has support on both sides. Most people select their folder size without hesitation, depending on their particular business needs. After all, a salesperson uses letter size while a lawyer uses legal, right? But what if it's not that easy? What if you're missing out on what the other side has to offer? Take a closer look at presentation folder sizes and decide for yourself which one would best help you … [Read more...]

Your brand is like your company's fingerprints-it's what makes you unique over every other company in your field. Therefore, you want your fingerprints on everything that represents your company, including presentation folders. Create a bigger impact by focusing on your brand identity in your custom folder designs. Branded folders should reflect your company's values, image and company message so that customers can get to know you a little better. Making an Impact with a Logo The first … [Read more...]

It doesn't matter whether you sell real estate or rutabagas-you never know when you'll have the opportunity for a potential sale. If everything you need to make a sale is contained in a sales folder, you're always ready to seal the deal. Custom sales folder designs put your company in the spotlight and can help you be more successful when selling your product. However, you first need to know what to incorporate into your design and how to best use the folder as a sales tool. … [Read more...]

Folder styles are unique like snowflakes in that no two custom presentation folders are ever alike. … [Read more...]

A designer folder, like a designer dress, only looks better when it's paired with the right accessories. Some folder add-ons provide a functional purpose to your design, while others are purely for look. No matter what the purpose, an accessory can enhance your folder by adding a personalized touch, which allows it to be a more effective marketing tool. Here are some of the best add-on options available for your custom folder design. Index Tabs Add index tabs to your designer folders … [Read more...]

It's a common misconception that presentation folders are only good for storing physical media, such as documents, fliers, booklets and brochures. Presentation folders with a CD pocket make it possible for your digital media to look just as attractive and professional as your physical media. … [Read more...]

In marketing you have to find a way to say a lot in a small amount of space. In that respect a marketing folder is a bit of a cheat sheet-it's a small amount of space that can contain a large amount of information. By using this dual nature to your own advantage, you'll find that presentation folders can be a powerful tool in getting the word out on your company. Using Marketing Folders Effectively Marketing presentation folders aren't just a place for you to store marketing media-they are … [Read more...]