When you hire a babysitter for the first time, you never choose them at random. You evaluate them on specific criteria: experience, personality, recommendations from others, and so on. It's important to take these things into account because you're trusting another person with something precious: the well-being of a child. On some level, choosing a printer for your business's presentation folders is based on a similar principle. Your company's image and reputation are of vital importance, and … [Read more...]
Tips for Designing and Printing 4-Color Process Folders
October 31, 2012 By 1 Comment
From the name alone you might think that custom, 4-color process folders mean you're limited to only using four colors in your design. In truth, it allows you to use more colors in your folder design than any other available imprint method. 4-color process printing reproduces the colors in your design by mixing different quantities of cyan, magenta, yellow and black (CMYK) ink. The ink is mixed during the printing process itself, much like a color printer from your home or office. This … [Read more...]
Infographic: Choosing Between Printing Methods
October 24, 2012 By 4 Comments
The printing method you choose has a major effect on the quality of your marketing materials, especially when you consider the other elements it needs to work in tandem with: design, stock, coatings and other factors. If your print technique is incompatible with any of these elements, it can make your finished product less attractive or even downright illegible. For that reason, it's vital to select the right method for your particular project. Embed this on your site <img title="How to … [Read more...]
All About Embossed Binders
October 17, 2012 By Leave a Comment
If you've ever run your hand across a raised watermark on an official document, then you can understand why embossed binders are so effective. An embossed element encourages your audience to touch and interact with your marketing materials. However, you can't just start stamping embossed elements all over your printed binders and hope it attracts new customers. You have to be aware of all the different options available to you and create a strategy that sets your binders apart from the … [Read more...]
8 Reasons to Invest in Unique Die-Cut Designs
October 11, 2012 By 1 Comment
When we think about design, we often think about the color and images we see on the canvas, not the shape of the canvas itself. Unique die cut designs allow you to manipulate the physical shape of your marketing material, which in itself becomes part of the design. Think of a Wendy’s hamburger—their patties are a special square shape that makes them unique over other fast food restaurants. The square hamburgers are an instantly recognizable part of their brand. One look and you’d know … [Read more...]
How to Achieve the Most Eco-Friendly Folder
October 4, 2012 By Leave a Comment
Paper is a renewable resource that can be easily recycled, yet paper products like presentation folders have an unfair reputation for being ecologically unfriendly. Paper manufacturers replant more trees than they harvest, helping to grow new forests and ecosystems. Meanwhile, in 2013 it was reported that over 63% of paper products used in the US were later recycled. Ultimately, paper folders are okay to use as long as you make ecologically responsible choices. If you want to create a paper … [Read more...]
How to Create a Dazzling Custom Photography Portfolio
September 27, 2012 By Leave a Comment
Looks matter in a creative field like photography because potential clients gauge worth by how good previous work looks. This means the design of a photographer's custom portfolio folder envelope also has to look as good as the pictures inside, especially when considering that the cover is a client's first look at the work. To make the best impression possible, there are a number of factors to consider in a design. Select Your Portfolio Type The design process starts with selecting the type of … [Read more...]
5 Design Ideas for Window Report Covers
September 13, 2012 By Leave a Comment
Under normal circumstances, having a hole in something would ruin the product. However, a report cover window is the kind of hole that people go out of their way to include. Die-cut windows draw in readers by creating a sense of intrigue and by visually pulling the reader's attention directly to the first page of your report. They also provide you with a number of different design options to consider. Utilize Different Windows There are a variety of different window sizes and locations that … [Read more...]
How to Show Off Photography or Art with Custom Binders
September 5, 2012 By Leave a Comment
When you work in a creative field like photography, art or design, you need to be able to easily show off your talent to prospective clients and customers. Art presentation binders can be easily customized to fit your artistic sensibilities and allow you to present and distribute your work in an attractive, organized way. Here are just a few different ways artists can use presentation binders to get their work noticed. Decorate Binders with Art If you want clients and customers to thumb … [Read more...]
How to Create an Excellent Cover Page for a Business Report
August 29, 2012 By Leave a Comment
Without a cover page, your report is just a random assortment of papers, liable to get lost in the shuffle. A business report is your company's chance to show off its accomplishments and get people excited about new directions and opportunities; it deserves to be presented in an effective way. The best way to make your report shine is to give it a little design flair with a report cover that helps to grab the reader's attention and establish a tone. Create a stunning cover page by keeping the … [Read more...]