Case Study (Topic)

Company Overview: Founded by Julia Davis when she was a student at the University of Montevallo, The Practical Planner (https://practicalplanner.selz.com) is a small, online business providing planners with separate components so the user can customize to suit their needs. Problem: Entrepreneur Julia Davis needed a specific type of binder for her business the Practical Planner. Story: Davis found Company Folders, Inc. through an Internet search. “I needed the product for my planner … [Read more...]

Company Overview: Mattex has been providing professional heating, cooling, plumbing and electrical services in Central Illinois since 1994. Problem: Mattex needs to have enough presentation folders on hand to give customers warranty information, manuals, and any other information they need in one convenient package. Story: When Mattex began running out of presentation folders, Mattex Marketing Administrator Sam Oesterreich got in touch with Company Folders, Inc. Oesterreich found the … [Read more...]

Company Overview: Established by Congress in 1969, the Inter-American Foundation is an independent U.S. government agency that develops assistance to the organized poor in Latin America and the Caribbean. A board of directors appointed by the U.S. president and confirmed by the U.S. Senate governs the foundation. Problem: Edith Bermúdez, communications specialist at the Inter-American Foundation, needed presentation folders to support the organization’s branding at events and meetings. Story: … [Read more...]

Company Overview: Balance Marketing Group, an integrated marketing firm, was founded in 2009. Based in Berwyn, Penn., the company works with clients in various industries including hospitality, automotive, and financial services. Product: 2 Pocket Letter Size Tabbed File Folder printed with four color process on Side 1 of uncoated 80lb Smooth White Stock. V2 business card slits on the right pocket. Problem: Balance Marketing Group needed file folders for a client's customer documents. Story: … [Read more...]

Company Overview: Fitzgerald Travel is a custom travel design consulting business with a focus on European cruises and luxury travel. Each of its consultants has more than 20 years of full-service travel experience. Product: 9 7/8" x 6" Wallet-Style Document Folder with one foil stamped area and one embossed area on uncoated 100lb Dark Blue Linen stock. H1 business card slits on the pocket. Square Corners Two Pocket Presentation Folder with one foil stamped area on uncoated 100lb Dark Blue … [Read more...]

Company Overview: CBS62 Detroit and CW50 Detroit are affiliates of CBS Broadcasting, Inc. In addition to news and sports, other popular programs featured on the channels include Young Sheldon, Family Feud, Riverdale, and Blue Bloods. Product: Custom printed product with four color process and one embossed area printed on side one of 14pt C1S Semi-Gloss stock, coated with Aqueous Soft-Touch and Spot UV. Side two printed with four color process. This is a modification of our custom greeting … [Read more...]

Company Overview: Vacca Family Law Group is based in New York City. The firm practices in collaborative divorce, mediation, divorce, separation, child support, property division, spousal support, child custody, prenuptial agreements, and postnuptial agreements. Product: Square Corners Two Pocket Presentation Folder with one foil stamped area on uncoated 100lb Dark Blue Linen stock. H2 business card slits on the right pocket. Problem: After changing the name of the law firm, the Vacca Family … [Read more...]

Company Overview: Based in St. Clair Shores, Mich., Colonial Title Company was incorporated in 1993. It is a full-service title agency and member of the American Land Title Association and Michigan Land Title Association. Product: Legal Size Top Tab File Jacket printed with 1 PMS color on uncoated 150lb White Tag stock. Story: Director Dorothy DeBates used about 15,000 document sleeves last year at Colonial Title Company. She uses the folders to store important research documents such … [Read more...]

Company Overview: Legit Meter, LLC provides real-time meter reading for utility companies such as natural gas and electric. The Fort Wayne, Indiana company opened in April 2017. Product: 4-Color Process Letter Size Two Pocket Folder printed on 12pt C1S White Semi-Gloss stock. H1 business card slits on the right pocket. Problem: Lynn Rich, owner of Legit Meter, LLC, needed folders to hold the company's sell sheet flyers and brochures in less than a week. Story: When Lynn Rich needed … [Read more...]

Company Overview Swiss Crown USA repairs, refurbishes and gives new life to previously-owned Rolex watches using high-quality standards. They are based out of Chicago and are dedicated to providing a positive customer experience. Product Metallic Gold Foil Stamped Letter Size Two Pocket Folder printed on 80lb Forest Green Felt with H1 business card slits on the right pocket. Goal Swiss Crown USA needed a high-quality presentation folder for the company's mailer marketing material. Story Swiss … [Read more...]